Communication Objectives

Our communication objectives for our campaign for Cliffside Restaurant were modernism, simplicity, and approachability. The restaurant itself is very modern, so we wanted the items included in our campaign to be modern and classic as well to match.  The decor at Cliffside is not overly extravagant and has a simpleness to it's beauty.  All of the items in the campaign, as well as the logo we designed, are simple so it doesn't seem like we are trying as hard.  Our last objective was to make the restaurant more approachable.  Because it's a fine-dining restaurant, many people think it isn't affordable or that it's too stuffy.  By offering more ways for people to hear about the restaurant (ie mailers) Cliffside will begin to be more approachable.

The audience we are trying to reach includes retired couples, young families, and tourists.  When we updated the website, Markie included the kids menu so that people would know that it is a family friendly restaurant. The retired couples will appreciate a mailer that has the dinner menu and phone number to make a reservation, as well as a website that is easy to navigate.  Tourists will see the catering van while they are driving around town which will peak their interest and get them to the restaurant, as well as seeing the new billboard between St. George and Vegas since a lot of people fly in to the Vegas airport.