For our team project I talked my group members into taking my work, Cliffside Restaurant, on as a client. Cliffside is a fairly new restaurant in town, only being open for the last 2 years, and has tons of potential and lots of room for improvement.
My contribution to this assignment is going to be designing a wrap for a catering van. Cliffside does some catering, but it isn't something that is being advertised just yet. The owners are wanting to start getting the catering side of business off the ground and the vehicle is an essential starting point. Having an attractive wrap for the van will be a form of advertisement all on it's own. the wrap will include our new and improved logo that is being designed by Anthony, and well as an image of the food, taken by Markee, and contact information to book the restaurant for an event. Being able to offer catering will extend the menu at Cliffside out of the confines of the restaurant walls across Southern Utah and even Nevada.
Personas:
Tom, 65, is one of the owners of Cliffside Restaurant and like any business man he wants to increase his profit. He wants Cliffside to reach "legendary" status here in St. George and wants to be the go to place in this town. Tom wants the word about the restaurant to reach as many people as possible in order to get a wider variety of people up there to eat.
Dorothy, 64, is Tom's wife. While Tom handles the business side of things, Dorothy is mostly invested in the aesthetics of the restaurant and the hospitality. She is the main decorator for the restaurant and always wants the restaurant to be spotless and beautiful. As a mother and a grandmother she is very family oriented, she goes out of her way to make young families and their children feel welcome at the restaurant. Like Tom, she too wants to increase the volume of customers as well as the diversity.
Joshua, 27, is a hard working business man with 3 children who is looking for a change of scenery in his life. He is tired of eating at the same middle to low class restaurants every night due to the fact he doesn't have time to cook while being a single parent. He would love to experience a new upper class restaurant that is family-friendly that he and his children can enjoy.
Leslie, 33, has been traveling to all 50 states with her husband and is looking for places to visit in southern Utah. She enjoys the outdoors and will go anywhere that stands out to her.
Bob, 63, and Susanne, 62, own a second home here in St. George, Utah. Because Bob was able to retire early, the two of them visit on a frequent basis, especially during the winter months. They typically like to treat themselves to a restaurant cooked meal two to three times a week. With many of the restaurants growing old, they are looking for a unique upper class restaurant where they can enjoy a view and each other’s company.
Joshua, 27, is a hard working business man with 3 children who is looking for a change of scenery in his life. He is tired of eating at the same middle to low class restaurants every night due to the fact he doesn't have time to cook while being a single parent. He would love to experience a new upper class restaurant that is family-friendly that he and his children can enjoy.
Leslie, 33, has been traveling to all 50 states with her husband and is looking for places to visit in southern Utah. She enjoys the outdoors and will go anywhere that stands out to her.
Bob, 63, and Susanne, 62, own a second home here in St. George, Utah. Because Bob was able to retire early, the two of them visit on a frequent basis, especially during the winter months. They typically like to treat themselves to a restaurant cooked meal two to three times a week. With many of the restaurants growing old, they are looking for a unique upper class restaurant where they can enjoy a view and each other’s company.
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